Topic: International Marketing Plan
Order Description
Complete International Marketing Plan Wednesday 12th January 2016 14.00pm
Electronic Submission to TURNITIN

Format: International Marketing Plan (Structured Management Report)
Word Limit: 3000 words only, excluding appendices and references.

Short, clear, concise, decision and action oriented reports attract high marks.

Learning Outcomes
1. Demonstrate knowledge, understanding and initial analysis of key theoretical concepts of
international marketing such as: country market screening and selection, segmentation, culture, psychic
distance, value chain, entry mode, and standardisation vs. adaptation of the marketing mix.
2. Develop analytical skills through the application of theoretical concepts and best practice to
international marketing case studies.
3. Be able to match the products and services of UK SMEs with international potential to suitable
country markets.
4. Be able to develop a detailed International Marketing Plan.
Individual Work
Format: An International Marketing (Action) Plan addressed to CEO of your chosen UK

SME with the specific business objective of generating a minimum of £25,000 in gross
sales revenue in the first year of the plan.

Complete Plan (Word Document) (3000 words) (80%) Summative Assessment
Use an International Marketing plan format of your choice.
Arial font size 11 or 12 point, (this font) to reduce eye strain during marking.
Full bibliography of sources referenced using the Harvard system.
The plan must include two appendices: (not included in the word count).

Appendix I) Primary and Secondary Market Research
Summary data regarding market size, market growth, customer preferences, competitors, etc.)

Appendix II) Marketing Budget (Promotion Costs Only) and Break Even (Word Tables or Spreadsheets)

International Marketing Plan

Paper details:
Task This project involves the development of the remaining sections of an international marketing plan for an actual organisation. In this assessment you will build on what you have developed in Asst 3 and complete the remaining sections of a comprehensive international marketing plan. The final document should include your work from Asst 3, revised as necessary, as the first part of the overall plan. See Project Guide on Interact for details on each section. Students are expected to develop a detailed market entry plan that will involve making decisions on issues such as: mode of entry; local partners; segmentation, targeting, positioning; strategic options for the 4 Ps (or 7Ps), including the extent of standardisation vs. adaptation with respect to domestic or other international marketing plans already in place; and managing, measuring and controlling the international marketing effort. Rationale The major project will expect in-depth engagement with relevant international marketing knowledge and will help students build skills required for work in this expanding field. This assessment has been designed to: demonstrate the application of the knowledge gained in the subject to the development of strategies and marketing mix elements in an international market; allow you to develop your information searching and critical thinking skills; and provide you with further experience in academic writing P.S. I need gantt chart in Section 8 thank you